AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps on iOS in Italy for Q2 2025
Explore the performance trends of Italy's top 5 beauty retail apps on iOS during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top beauty retail apps on iOS in Italy showed varied trends in downloads and active user engagement, according to Sensor Tower data.
Notino: profumi e cosmetici experienced fluctuating weekly downloads, peaking at around 11.9K in late June. Active users saw a rise from approximately 154K at the start of April to about 185K by the end of June.
SEPHORA - Maquillage, Parfum maintained a relatively stable download rate, starting at over 10K and concluding at around 8K per week. The app's active users reached a high of around 330K at the end of April before settling at approximately 238K by late June.
Mein dm saw a slight decline in downloads, beginning at over 4K and ending at around 3.4K weekly. Active users, however, showed an increase, peaking at approximately 108K in early June.
Douglas - Parfüm & Kosmetik downloads were consistent, with numbers hovering around 4K weekly. Active user numbers decreased slightly from around 84K to 77K over the quarter.
Bottega Verde had modest download numbers, starting at over 600 and peaking at about 1.2K in mid-April. Active user data was not available for this period.
For more detailed insights and data, visit Sensor Tower.
